• Director of Programmatic

    Location AU-Sydney
    Position Type
    Permanent Full-Time
  • Overview


    Director Programmatic


    Digitas’ world-class team of programmatic specialists is growing. The team is responsible for keeping a pulse on the constantly evolving media landscape, where Display, Video, Mobile and Native are all increasingly addressable, and they stay on top with a deep understanding of software platforms, data and targeting strategies and analytical skills.


    To help with this, we’re looking for an outstanding Director of Programmatic—someone who can win the hearts of clients, inspire junior/mid level staff and skillfully juggle multiple pieces of business. Sound like you? Read on.


    What you’ll do:  


    This role offers a unique opportunity for a veteran digital media star to actively drive performance for some of the largest brands on the planet. You will be responsible for making a real difference in our clients’ business—and our own. 


    The ideal candidate will have extensive experience in digital media buying, with a focus on addressable Display, Video, Social, Search, and Mobile campaign management.  The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry.


    As a Digitas thought leader, the Director of Programmatic must possess a strong inner drive to redesign the digital communications landscape, to engage and challenge some of the finest minds in the industry, and to further develop a new type of media entity for Digitas that seamlessly integrates technology and strategy. 


    Day-to-day, your role includes:

    • Serve as an expert on all aspects of the planning and campaign management processes, RTB, exchanges, and ad networks
    • Oversee the client services team by reviewing strategies, process, campaign results, and overall success of client relationships
    • Interface with agency media teams to communicate service offerings, assist with complex campaign setups, and identify and deliver new solutions in a collaborative fashion
    • Ensure the Client Services team is aware of key client opportunities, potential risks, and other nuances that affect the health of the business
    • Define and drive adoption of best practices in the addressable media space
    • Participate in regular financial and operational meetings with senior management
    • Collaborate with Tech, Data, and Inventory partners to ensure that features, assets, and other elements necessary to successfully utilize their products are properly executed and delivered in a timely fashion


    We’re looking for strong, impactful work experience, which typically includes:

    • Four-year college degree
    • 10-12 years work experience
    • 8+ years of strategic planning/campaign management experience in online advertising or direct marketing
    • 4+ years with increasing responsibility within an agency or media company
    • 4+ years of people managing experience, managing 5+ reports in an account management/client services team
    • Expertise in interactive media planning and buying elements
    • Firm understanding of RTB and exchange-based media buying
    • Experience managing a cross-industry (Auto, Financial Services, Retail, etc.) buying team
    • Experience in Display, Video, Social, and Mobile programmatic media buying
    • Experience with advanced digital ad serving technology



    Got what it takes? We’d love to hear from you.

    Digitas is an equal opportunity employer.



    About Digitas


    Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com




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