Job Title : Data Scientist/Advanced Analytics Lead
Digitas exists to make brands count. We’re a modern, data-inspired agency.
We are the only agency designed to offer clients who seek to transform their marketing, a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for businesses.
Our global workforce of 7,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.
Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.
Our Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
To help with this, we’re looking for an outstanding Data Scientist/Advanced Analytics Lead for a senior role to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on…
What You’ll Do
This is a collaborative role working alongside the media strategists and analysts to execute multi-brand strategies for a large consumer product client. Having a strong background and understanding of data-driven marketing, this person will be responsible for executing analytical projects alongside a lead Technical Analyst, Optimisation Lead and Data Engineering Lead to drive the multi-channel media planning and performance. As this role is across multiple projects, the ability to manage workload and expectations is critical.
This role requires a good understanding of all phases of the analytic process including data collection, preparation, and modelling, evaluation, and insight generation. The creative use of data / data sources is a must, the candidate should not only have a strong analytical mind but also to be resourceful when it comes to solving problems with limited initial data.
The candidate need to demonstrate substantial expertise in the use of machine learning and statistical techniques. Skills in deep learning, data mining, knowledge extraction and graph theory are also highly desirable. A number of years of commercial experience, and demonstrated success in roles requiring technical leadership and technical direction setting skills are highly desirable.
Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.