DigitasLBi

Analyst | Data and Analytics

Location AU-Sydney
ID
2018-5084
Category
Analytics
Position Type
Permanent Full-Time
Email Resume
nitin.lamba@publicissapient.com

Overview

 

Job Title                Analyst 

Department        Data & Analytics

 

 

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The brands we work with are many of the leading players in travel, entertainment and consumer appliances.

To help with this, we’re looking for an outstanding Analyst – Data & Analytics. Someone who’ll help bring customers embrace and execute powerful cross-channel marketing solutions while laying the groundwork for growth. The work is varied – some days, you’ll be clustering client databases to create customer segmentation, others you’ll be reporting on consumer on-site behaviour, others you’ll be conducting social listening to uncover drivers of consumer sentiment.

The Team

 

Our data team sits at the centre of the DigitasLBi business, because data is the driving force of what we do. Along with partnerships giving us access to exclusive data, you’ll be working with brilliant minds to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

 

What You’ll Do

 

Digital media analytics, customer database analytics, marketing consulting services, social listening, insights and recommendations creation: these are just a few of the ways our team assist clients in making smarter decisions and achieving greater results.

 

As an Analyst – Data & Analytics, you’ll support clients in constantly improving their relationship-marketing efforts.

 

Key Responsibilities

 

  • Conceptualizing, delivering and communicating analytically-driven solutions cantered around digital marketing to help drive results for our clients
  • Supporting the processing and integration of disparate, user-level datasets to provide a unified view of the consumer and drive relationship with brands
  • Consulting with internal data science or data engineering for quantitative best practices and solutions
  • Reporting on campaign and general marketing success from various perspectives and through a variety of channels
  • Tracking marketplace, technology, and consumer demographic trends within and across multiple industries
  • Developing smart, compelling and convincing client presentations that simplify complex solutions
  • Keeping a pulse on the industry and building up knowledge of business strategy issues
  • Conducting primary and secondary research on market trends

 Collaborating with other capabilities to build robust marketing approaches

 

Skills/Requirements

  • A university education with a focus on maths, commerce, statistics, economics, marketing or related fields
  • 2–4 years of experience in management consulting, data analytics, or insights generation
  • An impressive understanding of the digital environment
  • Stellar communication skills: You’re articulate and concise – both verbally and in writing
  • Outstanding quantitative and research skills and proven data interpretation capabilities
  • Fluency with Microsoft Office and experience with SAS (preferred)
  • Some experience with programming language – SQL, R, Python
  • Exposure to the following platforms will be highly regarded – Google Analytics, Adobe Analytics, Adobe    Target, Google Tag Manager, DTM, Adobe Target, Optimizely, GWI, Hitwise, AudienceView, Crimson Hexagon or similar social listening tools

 

 

 

Please note that DigitasLBi is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

 

 

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