As a SEO Lead we expect you to provide leadership within the SEO team and help to run our SEO accounts. SEO Leads are amongst the most senior members of the SEO team and are experts in their field.
As a SEO Lead you will provide guidance and quality assurance for clients within your portfolio team, ensuring that client agreements are fulfilled and that the work delivery is of a high quality and is aligned to client KPIs and needs. Leads also support the team by providing a senior contact for clients when required, and support business development opportunities.
Demonstrating the highest calibre of SEO knowledge, you will contribute to, organise and deliver innovative SEO campaigns to clients, whilst managing client expectations and achieving client satisfaction.
At DigitasLBi, we continuously work with our clients to drive them forward and set new standards to exceed their expectations. Therefore, we’re looking for a digital native who can “walk the talk” and leave a digital footprint. Your goal will be to inspire both your clients and your colleagues. Our goal is to do the same for you; to create a team that enables you to grow, both professionally and personally. As a person, you need to be self-driven and have the ability to work both independently and in teams. You should also strive to identify overlaps and synergies with other competences and other digital channels within DigitasLBi.
Providing leadership and guidance to team
Responsible for quality assurance for SEO work that is delivered out of the team
Accountable for the implementation and delivery of SEO campaigns by the team according to the agreed search strategy, including activity planning and scheduling
Identify key opportunities including innovations and up and cross sells for clients.
Responsible for all aspects of SEO analysis and delivery including keyword research, competitor analysis, content and backlink audits, and ensuring a high standard of delivery of these by the team
Work towards client targets and goals within wider performance media campaigns
Effectively manage client communications, expectations and satisfaction
Continuously increasing knowledge of media channels, especially SEO, keeping up to date with marketplace and technical developments and integrating these developments into client campaigns
Work collaboratively with other parts of the business including Professional and Client Services, always putting the client at the heart of what we do
Share knowledge derived from client campaigns and industry research with fellow team members; coach and develop more junior members of the team
Help to develop SEO knowledge within the department and wider company
Travel to client meetings when required
Provide support with business development opportunities, including attending pitches
Assist with ad-hoc projects and administrative work as requested by Head of Department
Assist and participate in the on-going development of DigitasLBi’s SEO service and product offering.
At least 4 years’ experience in SEO, at least some of which should be within an agency environment
Highest level of SEO knowledge
Strong working knowledge of cross digital campaigns, in particular PPC
Experience working directly with clients as the lead contact on accounts
Experience devising and delivering SEO strategies for large brands
Affinity for people management; ability to manage relationships with tact and diplomacy
Working knowledge of analytics packages, in particular Google Analytics
Demonstrable experience of being able to write and communicate to a high standard
Strong written and verbal communication skills.
Strong Excel skills
Fluent in Swedish and English
Nice to Have:
Experience working for big brands on complicated SEO campaigns across multiple markets
Line management experience
Experience working on synergy projects across all media channels, in particular PPC
Degree in media, marketing, computer science, or similar discipline relevant to SEO
Experience in developing business cases for SEO
Experience in using enterprise SEO platforms such as Searchmetrics, SEMRush, etc.
Experience in using Omniture
Working knowledge of other languages (in addition to English)
We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.
DigitasLBi is an equal opportunity employer.
Please send in your application including cover letter, resume and portfolio. Selection and interviews will be ongoing throughout the application period, therefore, send in your application today.
We look forward to hearing from you!