Job Title Lead Analyst
Department Data & Analytics
Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.
Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.
Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.
Our Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
To help with this, we’re looking for an outstanding Senior Analyst to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on…
This is a collaborative role working alongside the media strategist and planners while leading a team of junior analysts to deliver data-driven media strategies. Having a strong background and understanding of data-driven marketing, this person will be responsible for driving analytical projects that will influence the media plan and performance. Establishing a relationship with the client, this person will also be tasked with bringing the client on board to new data propositions in the industry and challenge traditional viewpoints where appropriate.
Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.