DigitasLBi

Lead Creative Strategist

UK-London
ID
2017-4826
Category
Strategy & Insights
Position Type
Permanent Full-Time
Email Resume
jconti@sapient.com

Overview

DigitasLBi exists to make brands count. We’re a modern, data-inspired agency.

 

We are the only agency designed to offer clients who seek to transform their marketing, a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for businesses.

Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.

Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.

 

Department Summary

Based in our London head office, the strategy team at DigitasLBi plays a leading role in helping our clients create change for commercial advantage in a connected world. We gather insights, set direction and inspire new ways of solving marketing challenges on a diverse range of briefs, from FMCG campaigns to a complete overhaul of the digital brand experience, or helping to ready organizations for major marketing transformation.  If you join us you’ll be joining a smart, curious eclectic team who love making the complicated simple and changing the world through great thinking.

 

Role Summary

 

You will be the strategic lead on fast-paced, high-profile accounts that are key to the agency’s  portfolio. Your role will cover everything from campaign planning to defining strategic opportunities for existing and new business projects.

Responsibilities

 

  • Turn client briefs into clear, logical, convincing and inspirational direction for creative teams, providing insight and thinking that will set clients’ digital marketing apart.
  • Provide a robust framework for digital marketing activity that helps define and drive success, and plans activity in the context of the bigger picture.
  • Play a leading role in reinforcing DigitasLBi as a valuable strategic partner, identifying and exploiting opportunities for deepening strategy’s contribution to the account.
  • Lead clients and internal teams on a journey to sell in in thinking and solutions, using exemplary written and presentation skills.
  • Be a thought leader, open and willing to developing and sharing your expertise.

 

Skills & Experience

  • Demonstrable experience as a planner or strategist on digital communications and campaigns, demonstrating integrated thinking in your creative briefs.
  • Experience of working and collaborating in an inter-agency environment, ideally on a cross-market brand.
  • Knowledge of a variety of digital disciplines, particularly content, campaign planning and media strategy, including social media.
  • A positive team player who can appreciate and use inputs from others and work effectively but also sensitively.
  • Curious about what makes people act and think the way they do and a real enthusiasm for creating real insights and acting on them.
  • Numerate and able to visualise the meaning of numbers and generate hypotheses, or draw conclusions.

If you think this is you hit ‘Apply now’ in the top right hand corner or feel free to drop me a line at jconti@sapient.com

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