Job Title : Technical Analyst
DigitasLBi exists to make brands count. We’re a modern, data-inspired agency.
We are the only agency designed to offer clients who seek to transform their marketing, a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for businesses.
Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.
Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.
Our Data team is unique, at the core of our business it’s the driving force of what we do. Along with partnerships giving us access to exclusive data, it’s a playground where brilliant minds come together to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
To help with this, we’re looking for an outstanding Technical Analyst to drive that transformation in our Media team. This technical analyst role will be crucial to ensuring best practice is adhered to and we are delivering the best work to meet the client expectations. Sound like you? Read on…
What You’ll Do
This is a collaborative role working alongside the media strategists and analysts to execute multi-brand strategies for a large consumer product client. Having a strong background and understanding of data-driven marketing, this person will be responsible for implementing analytical projects alongside a lead technical analyst that will influence the media plan and performance. As this role is across multiple projects, the ability to manage workload and expectations is critical.
Knowledge of programming, and available datasets is essential to understand and uncover inter-domain similarities whereby logic in one domain can be applied to another giving a different, and in most cases more imaginative ways of solving problems.