Paid Social Lead

Social Media
Position Type
Permanent Full-Time


DigitasLBi is a digital playground where brilliant minds come together to create award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.


Right now, an exciting opportunity has opened up with the ever-growing Media team here at DigitasLBi who are looking for a Paid Social Lead to oversee the development of the paid social strategy and execution.


You will be working across multiple accounts for DigitasLBi, and will be responsible for supporting the planning and paid social team in defining the most effective paid social approach for each client’s requirements. Strong analytical and communication skills are a must, and you will be working closely with the agency’s leadership team, training team members, as well as developing relationships with publisher, tech platforms, and clients.

If this sounds like you, read on…


What you’ll be doing 


  • Responsible for overseeing paid social planning and buying, as well as set up and management of campaigns across multiple paid social media platforms.
  • You will be responsible for the ongoing optimisation and evolution of paid social activity and should be able to demonstrate appropriate experience and thinking within the area, devising and managing appropriate testing frameworks and beta products in order to maximise performance.
  • Ensure regular performance-based optimisation tasks (including adjusting budgets/bids, altering targeting and refreshing creative) take place on a regular basis.
  • Proactively help your team identify and address any campaign performance issues and provide solution to fix them.
  • Support direct team and leadership team in strategic recommendations, including participating in pitch work and new business opportunities.
  • Look for innovative opportunities to deliver new solutions that demonstrate superior value to clients and provide scope to champion the work of DigitasLBi externally within the paid media space.


What you’ll bring 


  • Demonstrable experience in a paid social role.
  • Have an in-depth understanding of paid social media advertising platforms and how to define, segment and target people online, with the ability to provide strategic recommendations to briefs.
  • Knowledge of the various paid social media targeting methods and their suitability for addressing different campaign requirements is required.
  • Knowledge of both brand and direct response tactics and activation methods.
  • Ability to train people on how to activate, manage, and optimise campaigns, as well as create reports and analyse performance.


What we’ll bring


A unique chance to work with great clients in an award winning digital agency. You’ll have the opportunity to work with creatively minded people who make brands count and continue to produce amazing work for clients.


An excellent opportunity to join a thriving and growing media department working with talented people whilst giving you the tools to develop your career.


We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, nationality, gender, sexual orientation, age, marital or disability status.


If you’re keen on applying hit the ‘apply now’ link.


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