DigitasLBi

Lead Data Analyst

UK-London
ID
2017-4548
Category
Analytics
Position Type
Permanent Full-Time

Overview

Lead Analyst

 

 

DigitasLBi exists to make brands count. We’re a modern, data-inspired agency. 

 

We are the only agency designed to offer clients who seek to transform their marketing, a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for businesses. 
 
Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.
 
 
Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.
 
 

The Team 

Our Data team is unique, and is the driving force behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life.  We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. 

 

To help with this, we’re looking for an outstanding Lead Analyst for a senior role to drive that transformation with our Media team – someone with a background in both strategy and analytics with an understanding of how the two work together. Sound like you? Read on… 

 

What You’ll Do 

This is a collaborative role working alongside the media strategist and planners while leading a team of junior analysts to deliver data-driven media strategies. Having a strong background and understanding of data-driven marketing, this person will be responsible for driving analytical projects that will influence the media plan and performance. Establishing a relationship with the client, this person will also be tasked with bringing the client on board to new data propositions in the industry and challenge traditional viewpoints where appropriate.   

 

Key Responsibilities 

  • Accountable for ensuring the usage of data in all aspects of the client’s media business
  • Lead relationship between strategist and media planners to ensure data is used consistently and effectively throughout the team
  • Identify opportunities to use new data offerings and media strategies to enhance media performance
  • Work as a thought leader when it comes to new applications and uses of data for the client
  • Deliver client-facing presentations covering such topics as multi-touch attribution, data modellingand ad tech 
  • Build trusting relationship with the client and be able to elaborate on data offerings
  • Oversee senior analyst and analyst team to ensure quality of client deliverables and provide guidance to junior team members

 

Skills/Requirements 

  • Detail oriented and driven to deliver quality work, going above and beyond when needed to meet client deadlines
  • Expertise in online and offline media with experience working directly with clients to deliver marketing transformation fueledby data 
  • Background in media performance reporting, optimizations
  • Expertise in data applications, offerings in the industry with the ability to leverage this knowledge to benefit the client
  • Ability to work collaboratively with a team across departments while building a relationship with clients 
  • Consulting or strategy background 
  • Strong oral and written communication skill
  • Experience developing and managing a team of analysts

 

Please note that DigitasLBi is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. 

 

Number of Positions: 1

Location: London

Salary: Competitive Rates Apply

Closing date: 4th November

 

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